Samsung Pulls Out of Super Bowl LX After Bad Bunny Announced as Halftime Performer, “American Game, American Singer”
In a move that blindsided both sports fans and marketing executives, Samsung has officially withdrawn its multimillion-dollar sponsorship from Super Bowl LX, citing “irreconcilable creative differences” with the halftime performer, Bad Bunny. The decision, which arrived just 24 hours after the NFL confirmed the Latin superstar’s headline act, was accompanied by a curt public statement that ended with an…